With a new logo and new branding, Cultilene is marking the essence of what the company stands for: providing the perfect basis for sustainable, high-yielding plant cultivation. Cultilene’s new slogan is “Where impact begins”. The company creates impact for the customer through product development, including alternatives to stone wool, innovative production processes and a committed team of experts.
“Providing the world with as much good, safe food as possible with minimal use of water, energy and non-renewable raw materials is one of the greatest challenges for the horticulture sector worldwide,” says Cultilene Managing Director Dennis Wertheimer. “Meeting this challenge starts with the right basis for the plants that provide our food. We supply that basis. With our substrate products we provide the best possible root environment and open up the full potential of plants. The water droplet in our new logo symbolises our drive to achieve a perfectly managed root climate and inspire sustainable, reliable plant cultivation.”
Innovations with impact
“As a leading company in the global substrate industry for greenhouse horticulture and as part of the multinational Saint-Gobain, Cultilene operates in an environment that challenges us to go the extra mile to innovate,” says Ralf Derksen, innovation manager at Cultilene. Among the sustainable innovations developed by Cultilene are circular substrates based on materials such as wood and glass. These new products combine an optimal growing climate – comparable to stone wool – with high recyclability. They are now in the final development phase: testing in practice.
“To achieve our ambitions, we believe in strong partnerships. Partners who – like us – are willing to try harder because they are happy to be challenged,” Dennis Wertheimer says. Cultilene seeks this connection with growers, research institutes and other companies in the industry. In Plant Empowerment, for example, it is collaborating on a data-driven growth strategy for sustainable and productive plants in balance. As part of Saint-Gobain, Cultilene has easy access to research stations that focus on sustainable material use and meeting global climate goals. Saint-Gobain has set itself ambitious sustainability goals: 20% lower CO2 emissions by 2025, 33% lower by 2030 and CO2 neutral by 2050. In addition, it has committed to reducing unrecycled waste by 50% by 2025, by 80% by 2030 and using 100% recycled packaging by 2050.
Meet the team at GreenTech
Would you like to find out how the Cultilene team can turn reliable, sustainable substrate technology into solutions for your company? Then come along to stand 05.315 at GreenTech at RAI Amsterdam from 14-16 June. Or sign up for one of the breakfast sessions we will be running together with our knowledge partners.