A new message and a new style – perfectly reflecting the identity of Saint-Gobain Cultilene. We chose GreenTech in Amsterdam as the platform to launch this new chapter: our conviction that good substrate is an essential basis for maximising crop yields and that Cultilene is your guarantee of that basis. Hence our new slogan, ‘Where impact begins’. We look back on a successful GreenTech, where we toasted to an impactful future together with our partners and customers.
In greenhouse horticulture, substrate is often seen as a commodity. But that’s plain wrong. After all, good substrate is crucial for getting plants off to a good start. At germination time, when plants are particularly vulnerable, you need your substrate to create the best possible environment. It should also provide robust conditions for growth and production. That’s what we are expressing with our new slogan, ‘Where impact begins’. The quality of Cultilene substrates plays a key role in a successful crop.
Impact is something we not only create with our product but also with our people. Working together makes an impact. The many conversations we had at GreenTech once again confirmed that Cultilene really is all about cooperation. Approachable, enthusiastic and knowledgeable on the subject of smart water and root environment management – that’s how our customers and cooperation partners see our people. We became more aware of this than ever as we worked on defining our identity. And that’s what we heard at GreenTech too. We drank a toast with Cultilene blue cocktails together with our customers and partners!
Catch up with all the fun
We are proud of our new branding, which shows what drives Cultilene and who we are. If you missed the launch or would like to watch it again, check out the aftermovie .
What we can do for you
Our new branding makes our focus and ambition manifestly clear. Would you like to find out what Cultilene can do for you? Call +31 (0)161 22 87 40 and we’ll schedule an appointment for a coffee and a chat. We look forward to hearing from you!